Certified courses

Customer Centricity Workshop

Strengthen empathy and align individuals to solve the right problems

We can run this 1 day course at your location or on-line Make enquiry Make enquiry

Course Overview

Customer-centric innovation helps to structure team interactions around a specific customer need, to strengthen empathy and align individuals to solve the right problems.

Customer Centricity is a highly interactive workshop. It combines teaching, group discussions and a fully immersive simulations to illustrate how agile teams can explore market and user research to understand the desirability factor – helping to build the right thing, and build the thing right. This workshop will provide the mindset and toolset to immerse customer centricity into your teams.

Course Content

  • Customer Centricity
  • Market Research
  • User research
  • Customer modelling
  • Prototyping Techniques

Learning Objectives

  • Understand the principles of Customer Centricity
  • Describe the Design Thinking concept and toolset
  • Understand the importance of Market and User Research
  • Explain the difference between output and outcome metrics
  • Know when to apply relevant templates and techniques to define valuable products


The following individuals will benefit from this course:

  • Scrum Masters
  • Product/project managers
  • Product/software developers and testers
  • Business analysts


This course does not have any pre-requisites.

Course Preparation

This course does not require any pre-course preparation.

Certifying Bodies & Exams

This course does not include an exam.

What You Receive

You will receive one day of high quality instruction from one of our highly experienced practitioner trainers.
Also included are:

  • Digital course materials
  • Radtac Community membership including face-to-face and virtual networking and knowledge sharing opportunities, access to industry experts, special offers and invitations to special events

Course Address

We can train at a location of your choice.

Course Duration

Course duration - 1 day

Why train with Radtac?

Copyright © Radtac 2022     |     All rights reserved     |     Registered in England ∓ Wales No. 03600183