Certified courses
Customer Journey Mapping

Transforming customer pain points into levers for change

Customer Journey Mapping

Transforming customer pain points into levers for change

We can run this 3 day course at your location or on-line Make enquiry Make enquiry

Course Overview

The best products and services can only be designed around the basic needs, motivations and behaviours of your end users. The art of Customer Journey Mapping enables teams to visualise the experience of a person using a particular service (or product), broken down into a series of steps and interactions over time.

During this one-day workshop we will provide individuals with a blend of Visual Thinking, Systems Thinking, Creative Storyboarding and Customer Journey Mapping tools and techniques to explore a customer experience. Once a Customer Journey has been mapped, we will support you to create a service blueprint of supporting backstage processes.

How do I reserve my place on a public course?

Simply click on the blue button on this page titled ‘Book Course’ to reserve your place today. This is a popular course, spaces fill quickly and it is recommended that you book your course as soon as practicable. We always ensure our pricing is competitive and offers real value for money.

How do I book a number of employees for private a course?

If you would like our trainer to host to your organisation, simply click the button on this page titled ‘Onsite Enquiry', fill in your details and we will be in touch within 24hrs. We can then personalise the program to fit your specific needs, tailored to your specific business outcomes and budget.

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Course Content

  • Principles of Design Thinking and Agile WOW
  • Visual Thinking Skills basics
  • Storyboarding techniques, structure and flow patterns
  • Identifying key Customer Journeys
  • Identifying Customers – Persona creation
  • Current state – Customer Journey Mapping
  • Current state Service Blue Printing
  • Future state Customer Journey Mapping

Learning Objectives

  • Make use of Visual Thinking skills to support a working group to identify customer needs, express ideas solve problems
  • Learn how to map a customer Journey to identify key ‘Moments of Truth’
  • Learn how Customer Journey Mapping can be applied to methods of Design Thinking and Agile Ways of Working


  • Business Analysts,
  • Product Owners,
  • Product Managers,
  • Scrum Masters,
  • Developers


This workshop does not have any pre-requisites.

Course Preparation

This workshop does not require any pre-course preparation.

Certifying Bodies & Exams

This workshop does not provide a formal certification and does not include an exam.

What You Receive

Three modules of high quality instruction from Radtac’s innovation Practice Lead, Stuart Young. Stuart is a professional business visualiser and Certified Scrum Practitioner with a deep-rooted appreciation of Agile Principles and methods of Design Thinking.

Course Address

We can train at a location of your choice.

Course Duration

Course duration - 3 days

Why train with Radtac?

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